“EG Tips” – 9 Ways to Save Money on Event AV

“EG Tips” – 9 Ways to Save Money on Event AV

Good AV is essential to your meeting success and a great way to bring the wow factor to your event, but it can also eat up a lot of budget too. Here are 9 tips to save big bucks on your audio visual expenditure.

Having a solid AV set up at your event, provided by a tech team you can trust to deliver, is essential to keeping an event planner smiling. Likewise good sound, screens and lighting are basics that your participants expect to be right if you want to keep them happy and attentive to your event content. Unfortunately though, no event manager has a bottomless budget and your AV bill sometimes has to be trimmed back to stay in the black.

  1. Bring In Your Own AV Company
    Of course it’s convenient to use the hotel’s in-house AV Company, but that convenience can be really expensive. The hotel AV company needs to pay a large commission of your invoice to the hotel (40-50% on average). To cover that, you will need to pay a premium. If cost is a major concern, and especially if you want any specialized equipment or technicians, you should always consider bringing in your own AV Company.
  2. Think About AV When Negotiating and Booking Your Venue
    If you have a preferred AV company that supports your events, you should bring them with you for a site visit to the potential venue. Make it clear upfront that you intend to use your own AV partner. At a minimum, make sure to negotiate the contract so that it leaves you the flexibility to choose the best vendor for you.
  3. Get Several Competitive Quotes
    AV companies will compete aggressively for your business. By taking competitive quotes back to your preferred vendor, you will usually be able to negotiate a lower cost. If you find out that the prices are similar from multiple companies, you can at least make sure you’re getting the highest value solution for that budget.
  4. Book Multiple Meetings at the Same Time
    If you have a number of upcoming meetings, consider using a nationwide AV company. They’ll be able to help you no matter where your meetings are located, and they’ll give you a quantity discount for multiple bookings. As well as potential cost savings this also helps ensure consistency in setup, service and quality between your different event projects and locations.
  5. Give an Option for Virtual Attendance
    It’s great to attend a meeting in person. You’re able to network face-to-face, sit down over meals, and have a shared experience. It’s also expensive to attend meetings, especially when you factor in airfare, hotel, meals, and the opportunity cost of being out of the office. Many planners are moving to hybrid events, combining a live event with a professional webcast, to give the best of both worlds. There is even the option to monetize virtual attendance if you wish.
  1. Ask Your AV Provider to Help You Uncover Inefficiencies
    It is always worth talking to your AV provider to learn any areas where savings could be made. If you have multiple meetings, a great AV partner will provide you with improvement ideas after each one. Ask them to have a Project Manager onsite who can identify opportunities to lower your costs by optimizing crew size, eliminating unnecessary equipment, and looking for ways to get the work done in less time.
  2. Consider Various Service Levels
    For some events, you may need full service, including setup, onsite technicians to run the show, and teardown. For other events, you may simply need a self-service equipment rental. Make sure you’re not paying for service you don’t actually need.
  3. Think About Creative Sponsorship Opportunities
    There are many event technology solutions that allow you to add powerful sponsorship potential. You can often pay for these technologies through the sponsorship revenues, and sometimes they can be profit drivers for you. For example, you could rent a video wall and utilize the displays to mix sponsorship messages together with event information and social media activity.
  4. Ask Your AV Provider to Give Multiple Options
    A good AV company will not provide you with a “take it or leave it” proposal. They should be able to present several options, at various price levels, for you to choose from. An AV partner will work with you to identify different solutions to realize your vision, whilst staying within your event budget.

In Conclusion

Audio visual plays a vital part in the success of your event and you want to be sure to get it right. With these 9 tips you can be sure that you are saving money on AV and achieving the best value for your event, without compromising on quality.

(Social Coup LLC)

“EG Tips” – 13 New Words We Use in Events

“EG Tips” – 13 New Words We Use in Events

Most of us are products of the period of time in which we are born into. At least our language is. Today’s event planners have a whole new way of speaking compared to 20 years ago. Here are a few words we use now that meant something totally different in the past.

Imagine traveling back in time to 1985 and conversing with people on the street. You could tell them that the Terminator would one day be Governor of California and that the goofy guy on the TV show Facts of Life would one day “grow up” to be a Hollywood heartthrob. And if you said, “LOL” or “OMG” they would wonder what you meant.
Everyday language evolves, new words become a part of our lexicon while terms and phrases such as “Will you tape that for me?” (as in videotape) become obsolete. Industry and technical terms undergo the same metamorphosis. Today’s event planners use many words that were not heard of even a decade ago. If you stumble across a time traveler, you can give them this list of words we use now that had no meaning (or at least a very different one) before the year 2000.

Drones
Pre 2000, if people heard you referring to drones in the air that are focused on capturing the event from an aerial view that you plan on then uploading to your site, they may have looked at you a little strange. What is a drone? Now we use these unmanned aircraft for all sorts of crowd shots and special footage.

Streaming
Another word that would give people from twenty years ago pause. While they may have been able to decipher that streaming involved some kind of flow, they would never understand the ability we have today with video on demand and live-streaming events so that people on other continents could watch as if they were in the audience. Although the concept has been around for a few years now, technology behind streaming of video and WiFi speeds have increased to the point that often you can’t tell if something is being streamed or played back. There’s a lot less buffering today.

Virtual Concierge or Chat Bot
This concept is quickly becoming how we maximize our time and reach the largest number of attendees in the most effective manner possible, but only a few years ago someone would wonder what you were talking about. Now we all rely on at least one chat bot, be it Siri, Cortana, or Alexa in our daily lives and event planners have begun adopting similar technology or concierge apps for their events.

Fishbowl
Years ago this term may have referred to a glassed-in office in the middle of a building but today’s event planners use it to mean a room layout set up in the round to facilitate conversation involving the larger group and not just a presenter.

Projection Mapping
Another relatively new term that event planners use often, projection mapping creates the ideal customized look for an event through the use of 3D objects as a display surface. It also referred to as 3-D mapping and video projection mapping.

Webcast
Sounds vaguely like something an arachnid would do, but modern-day event planners know it to be the act of streaming a live event over the internet, which brings us to…

Virtual Attendees
The concept of being able to partake in a conference or meeting without actually being there used to be relegated to dialing in through a phone and hearing a lot of noise you didn’t quite understand. Today, we have entire conferences available to the world through virtual tickets where attendees can watch, learn and participate from the comfort of anywhere they have an internet connection.

Gluten-Free
Special dietary requirements are something event managers see more and more of in their food requests. But gluten intolerances are something we have only recently heard of. If you traveled back to the 90s and asked someone if the cake in front of you was gluten free, they’d have no idea what you were asking about.

Charging Station
No one from the 90s would ever understand the need for charging stations every few feet. Even those of us who may have had cell phones back in the early days knew that they could go days without charging them. But that was back before the phones were “smart.”

Engagement
Engagement used to have a very different connotation than it does to today’s event planner. In fact, it is employed so frequently in regards to the need to engage the audience, attendees, website visitors, and more that it is fast becoming meaningless like the word synergy. Still, the concept is critical to event success.

Personalization
Like engagement, personalization is an event trend that is hard to ignore. Attendees have been “spoiled” by online retailers who personalize the shopping experience for them and now they expect personalization in every aspect of their lives. It’s no longer enough to plan a nice event. It’s essential to understand what your audience wants and personalize the experience to their desires and interests.

Reach
Many event planners are starting to get into the data of their events at the same time that clients are becoming more data savvy. Reach is a big interest in deciding what audiences you’re hitting and how your event information is being shared. If a handful of years ago you asked about your reach in a planning meeting, people would’ve naturally looked at what was in the near vicinity of your arms.

Selfie
There is a whole language that has been adopted due to social media and verbs involved with posting to these sites, but selfies transcend platforms. Picture taking opportunities are important at events and people no longer wait around awkwardly until they find someone who looks trustworthy enough to hold their camera and take a picture of them. Now if you want a shot of yourself in front of the event banner, you take it. Even presenters are doing selfies of themselves with the attendees.

In Conclusion

Do you ever stop to think how often the terms we use as part of our daily routine have only been around for a short time? It’s amazing how our language has changed. Watch kids playing tag on a playground and instead of yelling time-out, they use “pause the game.” They also say “versed” when talking about who they competed against, even if it was in a foot race.
These changes spring directly from our daily use of technology and are hardly understandable to people who haven’t experienced the 21st century. What would you add to this list?

(Social Coup LLC)