The post baby boomer generation – Generation Buzz (X, Y and Millennials) – is living in a world where experiences have to be relevant to their world-view construct.
Consuming experiences in an experience based economy demands new approaches. The notion of broadcast style keynotes and panel discussions, where pre-determined content is ‘pushed’ to conference audiences still has some relevance (as long as the keynote or panel discussion is on point). However Generation Buzz is looking for something more than engagement – participation!
Event planners need to provide opportunities for potential attendees to be the ‘makers’ of immersive learning experiences. This article provides 4 tips on how event planners can motivate potential attendees to be part of a deeper learning experience through their ‘buy-in’ to an innovation process where behaviour is changed voluntarily.