A Fashion show is different from any other event in several ways; they are fast-paced live productions that usually last no more than 18 minutes and there are many creative people involved in the production which requires a delicate touch.

Fashion shows can take months of planning (depending on the venue, the designer and other factors), because of many disparate elements and personalities involved, there is a high probability of error, drama, meltdown or worse. Finally, on a good note, catering is not usually a line item. With all this in mind, I can offer five essential components that will ensure a low level of drama and a high level of success.

Models’ Agents are your Best Friends

If you’re just starting out in the fashion show business, it’s unlikely that you will get the opportunity to produce a show for a major designer or fashion house – say Prada, Marc Jacobs, Chanel, Givenchy or St.

Laurent. Those designers have people they’ve worked with for years and who know exactly what they do and do not like. Plus, the stakes are too high for an amateur producer. The cost of producing a couture show can run into the millions.

If you’re fortunate enough to produce a show for a small design house or new designer, the production, although smaller, has all of the same elements and needs just as much attention and expertise. You will need models, and that is why agents are your best friends.
They need to market their girls, many of whom are just starting out in the business and need experience and photos for their portfolios, so it’s a win-win situation. The relationship between fashion show producer and model agent is a beautiful thing.

Organize Like Never Before

Get organized! If you think you’ve got it together, you’re wrong. Fashion shows are events on steroids. Hire excellent people to work with you – people who are ready to work hard, keep their opinions to themselves, stay quiet, calm and collected. As the producer, it is your job to delegate, to orchestrate, to assign specific items and tasks to staff members best suited to complete them efficiently, with deadlines and progress reports.

You have to juggle apples, oranges and eggs all at once – corralling staff and keeping everyone motivated and focused, meeting with your client who is in most cases the marketing or public relations firm who hired you, staying in contact with the designer’s team for updates, changes and additional requests from the designer, and keeping everyone informed all along the way so that there is a seamless, cohesive creative vision with the goal at all times being … back to number one… respecting the designer’s vision.

In Conclusion

These are some of the first steps in fashion show production – things that will help you by knowing what to expect in those important first meetings. My golden rule is: Listen More, Say Less. But, know your stuff and be ready to answer questions enthusiastically with fresh and insightful ideas. The fashion industry is a creative industry and as such, respects the artistic vision.

Want to increase ticket sales without begging and pleading? It’s not as hard as you think. Try these five steps.

Imagine extreme word of mouth support for your event, the kind that drives instantaneous ticket sell outs. Imagine not having to ask and remind people of discounts and deadlines. How do you make that fantasy a reality? How do you increase organic excitement about your event and reach that critical mass where your tribe “sells” the event for you?

In order to achieve organic excitement, you must ensure several things. You must have:

• an event that is exciting, at least to your ideal audience
• created materials associated with your event that your audience will share
• made those materials easy to share
• an impressive bullhorn with which to magnify their excitement

Put even more simply: you must give them something to talk about.
There are a few ways to achieve this. While some event planners luck out with a viral event due to someone with a large tribe talking about it, as the old saying goes, for most people it takes a very long time to be an overnight success.

Follow these 5 steps to ignite excitement and increase event ticket sales:

Step 3: Recognize Super Loyal Fans

You can create a brand ambassadors group for your event or you can recognize those who have claimed the title unofficially. If you see someone talking about you online, engage them in conversation. Thank them for their efforts and surprise them with something special. They will continue to talk about you and likely share what you’ve done.

Ask them if you can use their social commentary on your website or marketing collaterals. It’s not necessary but is a courtesy. Also, consider gifting them with a special badge on check-in. Make them feel like a VIP.

Step 4: Referral Discounts

Next, people are more likely to enjoy events with friends. While networking, and meeting new people, is of great interest to attendees some people will feel more at home if you encourage them to bring a friend. One of the best ways to do this is through referral discounts.

You can also use a form of referral discounts in affiliate agreements or offer a discount/refund to ticket holders who refers a certain number of people to your event by assigning personalized registration codes. This incentivizes people to talk about your event. If you give them a discount code they can offer to friends and connections, they’ll likely feel like a very important person and their tribe will see them that way as well.

Step 5: Host a Contest

Social media contests get lots of shares. Everyone wants to win. They can generate a ton of engagement and help you get noticed. However, before you launch any social media contests, ensure you understand the laws of the platform you are using. On Facebook, for instance, there are certain phrases and calls to action you cannot use without angering the powers that be.

If you anger these forces, you may be told to cease and desist or your page could be frozen, something we assure you will do nothing for your organic excitement.

In Conclusion

Encouraging people to talk about your event is not as difficult as you might imagine. The formula is simple:
A great event + easy ways to share and drive traffic = organic magic.
But remember, “overnight success” takes commitment and an executable plan when it comes to events. Creating marketing collaterals and expecting them to go viral is like funding your retirement by buying lottery tickets. Organic excitement must be carefully constructed by understanding audience interests and needs.

As an event planner you thrive on seeing your guests connect with other attendees and engage in the content or experience being presented. You would love for every attendee to leave your event saying “That was an amazing experience! I am so happy I attended and I met so many wonderful new people.”… but as we all know, that isn’t always the case.

So what can you do as a planner to ensure your guests leave feeling connected? How can you improve their level of engagement and provide a more enjoyable experience?

4. Host a Happy Hour

   Who doesn’t enjoy happy hour after a long day at an event? If you are hosting a daytime gathering, consider guiding the crowd out afterwards to a smaller happy-hour-style event.

   Many large conferences provide these opportunities and it allows for a more intimate group setting where you can discuss ideas and build relationships. Having the chance to interact in a more relaxed environment puts everyone at ease and often times generate the best conversations and connections.

   Keep in mind; it doesn’t necessarily have to involve alcohol. Any type of afterhour’s activity will do the trick. You could host your group at a local sporting event, city tour or attraction. Providing these unique opportunities will make your event a true experience for your guests.

5. Provide Networking Friendly Areas

   Often times at crowded events, guests struggle to find the proper space to have a quality conversation. Nothing is worse than trying to carry a conversation while trying to balance a drink, plate and briefcase.
   Try to keep this in mind when looking at your venue and do your best to create a networking area with tables, chairs, and ample space. Ask your presenters to be present in these locations when they have downtime between sessions. This will make those high-profile speakers more approachable, and it will encourage your guests to reach out to connect with them or ask questions that they perhaps didn’t want to ask in a larger setting.

6. Create Question and Answer Opportunities

   Providing sessions or panels that are solely dedicated to participation are fantastic ways to encourage your attendees to get involved in the conversation. Allowing for Q&A opportunities can provide guests with real-life scenarios and many times, these sessions provide more value than having presenters speak for hours on end. Because these types of breakout sessions involve the audience, they are more engaging and encourage your audience to be more attentive.

In Conclusion

It can sometimes be a challenge to motivate yourself and other team members to work (another) evening or weekend but here are some motivational tips and incentives to help get everybody on board.

Events don’t always take place during traditional working hours, which means that organization and planning often don’t either. The reality of the event profession is that 9 to 5 doesn’t often work and putting in long hours, particularly as an event approaches and in your peak and busy periods, is part of the territory. For event managers, motivating yourself and your team to continuously put in the extra time can be draining and you may need a pick me up. Here are some tips and incentives to keep everyone motivated and wanting to put in the extra legwork so you can focus more effectively on the real tasks at hand.

Review Tech

If the same tasks are causing a backlog time and time again and forcing the need for overtime it is worth reviewing the processes and technology that is being used. Is there a better way to manage the task? Can it be done differently? Is there technology or software that could streamline the workflow and automate some or all of the task? Sometimes investment in a solution can be more cost effective in the long run if it cuts down on the amount of hours and therefore the overtime required. It can also give a big boost if employees were feeling demotivated by an inefficient system, by energizing them to get things done a lot quicker

Outsource

When you and your team are seriously overstretched you should also look at any elements which can be outsourced. If a task is taking up a lot of time or could be done better and more cost-effectively elsewhere it may be a better use of resources and reduce anxiety so that key players can focus on getting everything back on track. Whether it is a casual pool of staff, contractors or skills found and outsourced, it can help to take the pressure off at short notice. Staff will appreciate that you are aware of the problem, noticing their efforts and working hard to find solutions.

Make It Personal

Everyone is motivated by different things so learning what makes certain people tick means that you can appeal to them specifically. For example, some are looking for career progression or opportunities for more responsibility, while others are hoping for flexible working hours. Getting to know your team on a personal level can allow you to pick the right caveat to face any resistance.

Ask For Feedback

Ask employees what they want and need from overtime, what is working well and what needs to be improved as it will help you avoid making decisions for them and will save plenty of time trying to analyze how things are going. If you want to know if your employees are feeling good about what they are doing (or not) then ask, or provide other forms of feedback.

Celebrate Achievements

Very simple but easily forgotten is celebrating and rewarding achievements because everyone gets wrapped up in actually getting the work done. When the event is over and the project has been delivered sometimes the relief or physical tiredness of a long live event day can be overwhelming and everyone just wants to go home. Ensure that there is frequent praise and celebrations for a job well done and that you make time to celebrate at a later date!

Offer Downtime

It can be tempting to just try and “power through” when working late which can mean 2 or 3 hours pass in order to get things done, however don’t forget that many eventprofs won’t have had a break since lunchtime (and they probably had a working lunch anyway) so ensure that you schedule breaks and downtime even when you are working overtime or later than usual. Having some time out can make the team attack the task with renewed energy.

Non-Financial Incentives

Bonuses and pay rises can of course motivate many to add extra hours but it isn’t always necessary and for many they are looking for something else. Regardless of the incentives you chose, always ensure you are clear on what employees will receive and when, making sure you always follow through. Making promises you can’t keep is a quick way to lose morale, motivation and for your team to lose faith in you.

• Flexible Working– Working from home options or later start days so that employees can have a sleep in or make up lost time at home often goes down well.
• Holiday– Time off in lieu or extra holiday days can make employees view overtime as just another day as they will be getting extra time off later so they won’t see it as a “big ask.”
• Break Area– Create a fun and unique area for your employees to go to unwind, add a pool table as well as useful facilities and opportunities to actually unwind or take a real break, especially if they are spending a lot of time at the office.
• Raffle Draws– For frequent overtime you can offer raffle tickets to those who stay later and at the end of the week/month have a prize draw where someone can win big or small prizes, for example a spa day of luxury food items.
• Food/Dinner– Offer to buy food or dinner for everyone staying late and bring it into the office, particularly with late working as many won’t have planned a meal. You could all order pizza and enjoy some food while being productive!
• Career Progression– Making it known that those who work overtime or longer hours will be considered favourably for promotions in the future can be a huge motivator, particularly if progression opportunities are few and far between. However, this only tends to work if there is a role coming up soon, rather than vague promises for the distant future.
• Travel– For late night working, offer to pay an Uber or taxi fare or alternative travel arrangements, particularly for those who commute who might feel safety is a concern later at night. Also it helps them get home at a reasonable time without having to wait for out of hour’s public transport.
• Event Tickets– Got a big event coming up that they aren’t needed for? Give them free tickets to go as an attendee for once and allow them some time off and even see a new perspective for work.
• Dress Down– Many just want to be comfortable at work so offer a dress down option past a certain time so that ties can come off and if employees want to change into jeans and a t-shirt they can without needing to adhere to a dress code.

Opportunities for Personal Development

Other team members will be most appreciative of ways to progress and develop on a personal level. For some these could be super motivating factors in return for their overtime commitment:

• Education Opportunities– Courses, training opportunities or even education incentives can help some bulk out their bio and gives them more satisfaction in their personal development.
• Retreats– Corporate retreats, experiences and team building opportunities can show your employees that you care and reward them for a job well done.

In Conclusion

Being honest and transparent are key points to working late when asking more of your eventprofs. Earn their respect and make them more likely to say yes! But ultimately, part of motivation is how you present the situation to your employees and knowing what will personally motivate them can help you pick the perfect incentive so that they don’t need so much nudging!

From large-scale sporting events to community festivals and conferences, many events rely on volunteer support, making volunteer management core to the event planner skill set. So what goes into designing and managing a successful volunteer program? Following are a few steps;

Designing an Event Volunteer Program

You have chosen…wisely

Not all jobs are well-suited to volunteers. Core logistical functions, for example, are usually best handled by a professional, with the training, accountability and long-term involvement to get the job done right. Other positions, such as greeters, green teams, room monitors and information desk personnel could be volunteer-based.

Hey, volunteers have needs, too!

While volunteer positions are typically established to fill an event need, it’s important to understand volunteer aims as well. Are they looking for a free pass? Special access? Cool giveaways? Asking why volunteers are interested in your event can help you add the right perks to your program.

Don’t go breakin’ the law

Event organizers should be very careful their volunteer program conforms to the law. This includes ensuring it meets fair labour requirements. Volunteer positions should not replace employment positions or positions subject to dispute. Other legal aspects to consider are the need for adequate insurance covering volunteers and criminal record checks.

I’m a volunteer, not your budget band-aid

While volunteers can be a welcome enhancement to your event, make sure your event has the budget to support essential, skilled staff. Don’t let volunteers become a crutch for maintaining a financially unsustainable event.

Recruiting Event Volunteers

Pick me! Pick me!

It’s important to state your volunteer selection criteria up-front to ensure you get the volunteers you need. This criteria can include practical requirements, like language or equipment proficiency. Selection rules are particularly important for positions you anticipate will be popular. Make sure your criteria are reasonable, and do not unfairly discriminate.

How can Volunteers benefit from your event?

Most volunteers are participating in your event because they’d like something in return: access, merchandise, experience, or training, for example. Clearly state what benefits they will receive upfront, to ensure no one is surprised or disappointed.

Dive into volunteer pools

If your event has an ongoing need for volunteers, consider partnering with a community group. This can work well if an honorarium is able provided in return for service by clubs, schools or fundraising groups. Look for groups whose mission aligns with your volunteer opportunity. For example, local recycling coalitions may be a source for event green team candidates.

Match-maker, match-maker, make me a match

Make sure your job matches skills, interests and availability to the best extent possible. Be prepared for individuals who may want to participate that have special needs, or physical limitations. Just as with an employment position, it’s important to be inclusive, and avoid discrimination.

Managing Volunteers

You want me to do what?!

Just because a volunteer is not paid does not mean they don’t need a job description. Clearly inform volunteers about their role, including who they report to, hours of work and tasks. Also be clear about anything you may not want them to do. This is particularly important for any volunteers who may be handling private or sensitive information.

You have the right to…

In addition to a job description, it’s important for volunteers to have a code of conduct, and bill of rights. Common items to include in a volunteer code of conduct include the expectation to arrive on time, demonstrate a positive attitude, respect co-workers, ask for help, be safe, report risks and injuries, and to have fun. And don’t forget volunteers have rights too, so organizers should spell their obligations out as well. This might include providing a fair, safe, healthy work environment free from harassment.

The best laid plans

There is always a risk volunteers may not show up, or follow through on their responsibilities. To reduce risk, plan for attrition and bake in clear repercussions for no-shows. This may include withholding any benefits, or in extreme scenarios, charging volunteers who skip shifts for benefits received. Also ensure there is a management plan to deal with difficult volunteers, who may need assistance to effectively perform, or be transitioned off the volunteer team.

Training day

Job descriptions, codes of conduct, bills of rights, and accountability programs should be reviewed during an onsite training. This orientation should also provide background on the event, and demonstrate any tasks they’ll be doing. This is also a good time to review and provide any special equipment that might be needed, including t-shirts, badges or safety equipment.

Please locate your nearest emergency exit

Event organizers are obligated to provide a fair, safe and healthy work environment for volunteers. In addition, risk planning, hazard identification and emergency response must include consideration of volunteers and be shared with volunteers.

A million times: thank you!

Happy volunteers return, and volunteer for others. So remember: you can never say thank you enough!

Don’t let the door hit them on the way out

Volunteer responsibilities do not end at the close of the event. Effective volunteer programs include steps for the “after-event” experience: providing evaluations and references and seeking feedback to improve the volunteer experience.

In Conclusion

Volunteers can be a rich resource for event organizers, but do need to be thoughtfully managed. What wins and challenges have you experienced while managing volunteers at your event?

So you cut down the number of speakers and replaced them with workshops but you’re still worried about participation. Calling something a workshop isn’t enough. You need to incorporate these ideas to get your attendees engaged.

There’s something about the human voice that is naturally soothing. Just listen to a bedtime story, or a boring speaker for that matter, and you’re blissfully lulled into sleep. But while that may be ideal for bedtime, it isn’t for an attendee. You don’t want attendees drifting to nap time when they could be actively participating in sessions.

Most calls for speakers these days include notes about preferential treatment for speakers who plan an interactive session. Some speaker applications require the speaker to explain how they will engage the audience. But more often than not, it comes down to the same old presentation but instead of having questions at the end, they’re interspersed. Maybe the speaker even goes so far as to break people up into teams, but ultimately it’s still speaker-led interaction.
What if you want something more?

5 Simple Rules to Increase Event Workshop Participation

1. Make sure it’s what your audience wants.
2. Select a dynamic leader or team lead.
3. Arrange the seating for maximum interaction.
4. Make it actionable and applicable.
5. Accommodate different learning styles and preferences.

Before you go out and rework your entire event from speaker-based to workshops, there are a few things you should know about how to make the most of the workshops. Just because you switch to an interactive format, doesn’t mean everyone will immediately begin participating. You need to set up the optimum environment first.

4. Make It Actionable and Applicable

   While it might be nice to spend your interactive time talking about fanciful what-ifs, it will be much more beneficial for your attendees if the interaction is applicable to their current roles and what they learn or take away is actionable to them as well. For instance, if you’re hosting a medical society event and your workshop is about addressing office HR issues, instead of hammering away at debates over the government’s role in equal pay, your attendees will get a lot more out of workshop topics that they could go home and implement that day.

   What’s Wrong with the Larger Issues?
   There’s a time and a place for addressing the larger issues at events. This is likely a valuable discussion in a speaker-led session or a panel. For a workshop, you want a topic that people will have experience with and feel comfortable sharing. Larger, politically-fueled questions often shut people down, not facilitate exchange.
   By selecting topics that are of interest and importance in their lives, you will find those with answers will share them and those who don’t have them will be very interested in the exchange. They will also contribute by posing additional questions that will fuel the discussion.
   However, in order to make your workshops actionable and applicable, you need to understand your attendee very well. For instance, hosting a workshop on best practices in the medical office with a large group of medical professionals on the verge of retirement is likely not the best topic.
   Find out what they are interested in and more importantly, discover their challenges. People often want to discuss challenges because those are the things that keep them from success. Topics for workshops should be looked at differently than topics for keynotes or subject matter expert-led sessions. Workshops are active learning experiences and the topics should reflect that.

5. Accommodate Different Learning Styles and Preferences

   Here’s the tricky one – personalize the learning experience for everyone in the room. Sound difficult? Perhaps, a little.
   Subject matter experts can’t agree on the different learning styles. There’s something like 71 on the books but there are seven that are most commonly talked about. These include:

   • Visual
   • Aural
   • Verbal
   • Physical

   And the three more recently added:

   • Solitary
   • Social
   • Logical

   If you are lucky enough to know which of these your group falls into, you’ve saved yourself some time. For instance, if you’re hosting a workshop for engineers or mathematicians, you may be able to safely guess that they are logical learners. They’re going to aim to understand the logic and the reasoning behind what is discussed in the workshop. They are less likely to grab an idea and run with it without first examining it and testing it with logic.

   However, since most of us don’t have the convenience of knowing how our attendees learn best, you’ll need to employ all aspects of learning – visual idea presentations, aural and written directions, social interaction, solitary processing time, and the ability to write out or sketch conclusions.
   These different learning styles can be used throughout. They shouldn’t be steps or directions that must be followed. For instance, a physical learner may need to doodle the concept to fully grasp it. In an interactive workshop allow people to present in ways that work for them, not as an order to “doodle” the final result. For instance, an aural learner will need to talk out their ideas with the group.

   Make sure different kinds of learners are represented in each group but this can also be frustrating for some. Another option is to allow them to self-select which type of learner they are and break them into groups accordingly. However, know that the group of solitary learners will most likely come up with ideas on their own and (might) share them just before time is called. That doesn’t mean they won’t have a cohesive group and a good learning experience. It just means they need to go within their own heads without interruption before interacting with others on the topic.

In Conclusion

If your goal is to create a more interactive forum at your event, switching out speakers for workshops is not enough. Workshops don’t equate to instant participation. Often people feel standoffish and hesitant to share in front of unfamiliar groups. Instead, you need to use facilitators who can help people with a meaningful exchange, place furniture in positions that encourage discussion, understand and incorporate learning styles, and select topics that are of interest and ones in which discussed solutions can be implemented immediately.
But before you do all of this to ensure your workshops are bastions of interactivity, it’s important to assess whether it’s a format your attendees will enjoy. While most do, there are the rare groups that would rather have subject matter experts present the most recent findings. Perhaps, some of them have trouble sleeping.