Organic versus Organized Networking
Organic networking happens naturally and the novice events manager may think all meeting networking happens that way but some must be planned/organized. Organized networking has a bad reputation. Many think of forced ice-breaker games but today’s organized networking is much more subtle than that.
For the First-time Attendees
Your goal for first-time attendees is to get them involved. However, it’s important not to force anyone. Introverts find value from networking but pushing them to network will backfire. Get newbie’s interacting at their own comfort level.
Give Attendees Networking Tools
Before they even step foot on your meeting floor, provide your attendees with valuable content on how to network and get the most from an event. Write blog posts on the subject, add tips to social media, and/or host a pre-meeting webinar on networking tips and must-do’s.
Create a social media list of attendees and circulate it beforehand; that way attendees have an opportunity to follow and network with one another before the meeting. Also, encourage those who have social media profiles to update their pictures to recognizable, professional shots. This will help them locate one another at conference.
Provide Attendee Lists
Making the attendee list downloadable in real-time can help first timers in creating their “must meet” list of people they want to network with. For smaller annual meetings, you can help make introductions from their “must meet” lists. For larger groups, it helps attendees find their “must meets” beforehand (such as on social media), which makes it easier to connect outside the crowds of the annual meeting.
Make Newbie’s Aware of Their Value
Prepare first timers to think about what they are bringing to the table. It might be an offer to review someone’s work or a compliment on a session. A newbie who can offer a favor or a valued service to someone will be one people remember.
Offer Chances to Connect Virtually
While it’s difficult to sit down with an established group in the middle of a conversation, it’s a lot easier to “join the group’s conversation” through social media. Offer opportunities to connect virtually during the meeting. Encourage social media usage during sessions and offer meet-ups for users. Introducing leader boards is another great way to get your newbie’s and introverts interacting.
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